NFL Combine
Today, March 2nd, marks the start of the 2018 NFL Combine
For those unfamiliar, the Combine is a several day event in which players coming out of college can come to Indianapolis and showcase their speed, strength, agility, jumping, intelligence, and football ability.
Some of the main events at the combine are: 40-yard dash, bench press, vertical jump, broad jump, 20-yard shuttle, three cone drill, 60-yard shuttle, and the Wonderlic test. Along with drug tests and physical measurements.
Here is an interesting marketing strategy implemented by Adidas at the combine
The record for the 40-yard dash was 4.24 seconds, set by Chris Johnson in 2008. This record was seemingly impossible to beat, so Adidas said, "If anyone breaks Johnson's record while wearing Adidas shoes, you will receive your own private island as a reward."
So naturally, everyone who thought they had a chance at breaking the record would slip on a pair of Adidas sneakers for their 40-yard dash (Which is probably the most watched event at the combine) because why not give yourself the chance to win yourself an island?
Well that's what MOST people would think right? Wrong. Former University of Washington wide receiver John Ross ran his 40-yard dash last year in 4.22 seconds. Shattering the previous record set in 2008. Good for him right? A tropical island all to yourself! Nope, John Ross wore Nike's so he missed out on a big prize there.
But here's a theory, maybe the reason he broke the record was because he wasn't wearing Adidas. And although he lost out on his own island, his blazing speed made his draft stock skyrocket, and Ross was taken in the top 10 in the 2017 NFL Draft, which means he got a MUCH larger signing bonus and a MUCH bigger contract than if he were to be taken in the second round or later.
So if he really wanted to, im sure he could buy his own island now.
So if he really wanted to, im sure he could buy his own island now.



We are thrilled to have you on our team and this is exactly why we need you. Great topic on the draft.
ReplyDeleteThis is great work Jack Beck. Way to go above and beyond. I like the topic of NFL scouting. Always aim for the moon because even if you miss, you'll land among'st the stars.
ReplyDeleteIt's crazy how he did so great in the combine and he he definitely can buy his own island now . AN average island cost around 100,000$ while he is making 10.1 million
ReplyDeleteI'm not a big football fan, but after reading this i will definitely be watching the season coming up to stay posted about how the new rooks will do. Thanks!
ReplyDeleteHe showed how you dont need something to be the best, and you can do it on your own
ReplyDelete